Understanding Extended CRM Software: Definition and Essential CRM Software Functionalities
The world of customer relationship management (CRM) is evolving. As businesses strive to maintain robust connections with their customers and streamline their operations, they often turn to CRM solutions. But not all CRM tools are made equal. Among the various offerings, extended CRM software is emerging as a comprehensive solution for businesses. In this article, we delve into the intricacies of extended CRM software, its definition, and its core functionalities. Moreover, we'll highlight how a CRM Software Company can be pivotal in assisting businesses to harness the full potential of these tools. Definition of Extended CRM Software At its core, CRM software is designed to manage and analyze customer interactions throughout the customer lifecycle, aiming to improve business relationships, retain customers, and drive sales growth. While traditional CRM tools are predominantly focused on sales, marketing, and sometimes service, extended CRM software goes beyond. Extended CRM